Farm Business Case Study
The Blackberry Fields
Regenerative U-Pick Farm Brand and Website
Website Design & Development
The Blackberry Fields is a boutique farm stay and short-term rental located in Temecula, California. When they were preparing to launch their business, they needed a complete website that would communicate the charm, comfort, and elevated experience of staying on the property. With no existing website, they needed a digital foundation that was clean, inviting, and ready for guests.
Scope of Work
Website Strategy
Website Design and Layout
Custom Page Structure
Mobile Optimization
Photo Direction and Integration
User Flow and Booking Experience
SEO-Friendly Foundation
The Challenge
As a brand-new business, The Blackberry Fields needed a website that clearly introduced their property and reflected the warm, boutique quality of the stay they offer. Since there was no existing site, the project required building the entire structure from scratch, establishing visual hierarchy, weaving in their story, and presenting the property in a way that felt professional, cohesive, and easy for guests to navigate.
our solutionI designed a modern, welcoming website that showcases the property with intentional spacing, curated photography, and a clear information flow. The pages were structured to guide visitors through the experience of The Blackberry Fields, highlighting amenities, stay details, and the story behind the farm.
The website layout emphasizes:
a clean and intuitive navigation hierarchy that supports effortless browsing
curated photography displayed with generous, airy spacing
clear and strategic calls to action that encourage inquiry and booking
cohesive typography that enhances readability and reinforces the brand’s personality
The result is a refined and inviting website that communicates the charm of the Temecula property and moves visitors naturally toward booking their stay.
Outcome
The Blackberry Fields now has a professional website that captures the beauty and comfort of their Temecula farm stay. The digital experience reflects the peaceful nature of the property and provides a strong foundation for hosting guests, attracting interest, and growing their presence in the short-term rental market.
