Law Firm Case Study
O’Rourke Law Firm
Centralia, WA Based Law Firm Branding
Brand Identity Design
O’Rourke Law Firm is a high-intensity legal practice focused on criminal defense, personal injury, and civil litigation. They needed a bold, cohesive brand identity that matched the seriousness and dedication behind their work. Before this project, the firm had no unified brand system and no visual language that communicated their courtroom presence or relentless advocacy. The goal was to create a modern identity rooted in strength, clarity, and professional authority.
Scope of Work
Full Brand Identity System
Logo Suite and Monogram
Icon System
Color Palette
Typography System
Brand Pattern Design
Brand Voice and Messaging
Brand Asset Mockups
Social Media Visual Direction
The Challenge
The firm needed a brand that captured the intensity and precision of high-stakes legal work. They required a visual system that balanced professionalism with grit, something that positioned them as trustworthy yet fierce advocates. Without existing brand guidelines, the project required building a complete identity from the ground up that would feel modern, authoritative, and distinct within the legal sector.
our solutionA bold, modern brand system complete with logos, color story, typography, pattern design, imagery direction, and digital assets. Every element works together to communicate focus, integrity, and strength.
The brand identity emphasizes:
a strong monogram mark with symbolic meaning
a high-contrast color system that communicates confidence
typography chosen for clarity, refinement, and authority
black and white imagery that adds gravitas and professionalism
a geometric brand pattern that reinforces resilience and strength
The result is a cohesive and powerful identity that supports the firm’s message of unyielding dedication and courtroom mastery.
Outcome
O’Rourke Law Firm now has a complete visual identity that reflects the intensity and professionalism of their practice. The new brand system communicates trust, precision, and relentless dedication. This foundation positions the firm as a confident, modern legal force and elevates its presence across digital, print, and social media.
