Photography Business Case Study
Allie M Photos
Family Photography Brand and Website
Brand Identity & Website Design
Allie M Photos is a family, couples, and lifestyle photography business based in Yucaipa, California. The original digital presence emphasized disparate content and emotional storytelling but lacked a cohesive visual identity and website structure that reflected the quality and professionalism of the work. The goal was to create a refined brand identity and a purposeful website that elevated the practice’s aesthetic, clarified offerings, and strengthened client trust.
Scope of Work
Brand Identity Design
Logo Suite & Marks
Color Palette & Typography
Website Strategy
Website Design & Development
Mobile Optimization
Visual Direction
The Challenge
Allie never had a site to show her clients. This meant she lacked a portfolio to quickly send inquiring new clients. In a competitive world of family photography in Southern California, Allie M Photos needed a place to plant their roots online and leave their mark.
our solutionWe crafted an identity system rooted in simplicity, warmth, and photographic focus. The new color palette and typography system were chosen to support imagery without distraction, and the logo suite provides flexible usage across print and digital touchpoints.
The website layout emphasizes:
an intuitive navigation hierarchy
high-quality imagery showcased with thoughtful spacing
strategic calls-to-action to “Book Now”
consistent typography that improves readability and personality
The result is a website that feels elegant and intentional, guiding visitors smoothly from inspiration to booking.
Outcome
The redesigned brand and website position Allie M Photos as a polished, confident photography business. The new identity system unifies the brand and the website guides visitors with clarity toward booking. This foundation supports stronger client trust and elevated market perception, turning casual browsers into committed clients.
