Photography Business Case Study
Halo Photos by ADM
Family Photography Brand and Website
Brand Identity & Website Design
Halo Photos by ADM is a photography business focused on family, portrait, sports, and military sessions in the Stafford, Virginia area. Before the redesign, the site lacked a cohesive visual identity and clear positioning that matched the professionalism and emotional impact of the photography itself. The goal was to create a refined brand identity and a polished, conversion-ready website to strengthen trust, showcase work, and elevate the overall business presence.
Scope of Work
Brand Identity System
Visual Color Palette
Custom Typography
Website Design & Development
Photography-Forward Layouts
Mobile-Responsive Optimization
The Challenge
The original site communicated pricing and service types but did not present the work in a way that reflected the value of the photographer’s skill and storytelling. The visual language and structure were inconsistent, leading to a mismatch between the quality of work and the digital experience.
We developed a clean, modern identity system centered on clarity and visual impact. The new logo and color palette provide a professional, refined frame for the photography assets.
our solution
The website layout emphasizes:
an intuitive navigation hierarchy
high-quality imagery showcased with thoughtful spacing
strategic calls-to-action to “Book a Shoot”
consistent typography that improves readability and personality
The result is a website that feels elegant and intentional, guiding visitors smoothly from inspiration to booking.
Outcome
The redesigned brand and website elevate Halo Photos by ADM’s presentation, aligning the digital experience with the emotional quality of the photography. It supports stronger trust from potential clients and provides a professional foundation for future growth.
