Softball Bat Review Company Case Study
Average Dudes Slow Pitch
Sports Industry Brand and Website
Website Design & Development
Average Dudes Slow Pitch is a fast-growing softball lifestyle and apparel brand that needed a complete transformation of their digital presence. Their previous Squarespace website was inconsistent, difficult to navigate, and lacked the visual authority needed to support their expanding community and product releases. They needed a brand identity and website that matched their energy, strengthened their credibility, and created a seamless path to purchase for their customers.
Scope of Work
Brand Identity Design
Logo Suite and Icon System
Color Palette and Typography
Website Strategy
Website Design and Development
Ecommerce Optimization
Mobile Experience Design
Performance-Driven User Flow
The Challenge
Average Dudes had strong brand enthusiasm but lacked a cohesive identity and a functional ecommerce presence. Their old website was cluttered, visually inconsistent, and unable to support product drops or increased traffic. The brand needed a bold identity system, elevated visuals, and a site that could convert customers quickly and effectively. They were ready to grow. They just needed the right foundation.
our solutionThe website was completely rebuilt with a streamlined ecommerce flow, clear product organization, and a layout that emphasizes bold imagery and strategic calls to action. The design supports high-volume traffic and product drop culture while creating a better shopping experience for customers.
The website layout emphasizes:
a clear and intuitive navigation flow designed for fast browsing
bold product imagery showcased with intentional spacing
strategic calls to action that support conversions and product drops
consistent typography that reinforces the brand personality
ecommerce structure optimized for speed, clarity, and mobile users
The result is a high-performing website that feels modern and energetic while supporting the brand’s rapid growth.
Outcome
Average Dudes Slow Pitch now has a cohesive brand identity and a high-converting ecommerce website that supports their rapid growth. The new visual direction and digital experience improved customer trust, strengthened product releases, and helped the brand scale quickly. The transformation elevated their professional presence and positioned them for continued expansion. The redesigned website now receives thousands of visitors each month. Their signature softball bat sold out within one week of launch.
