Apparel E-Commerce Case Study
Ever After Design Inc.
Disney-Inspired Apparel & Home Goods Brand and Website
Brand Identity and Website Design
Ever After Design Inc is a character-inspired apparel brand that creates custom shirts and gifts for Disney-loving families. Before our work together, the brand lacked a cohesive identity and needed a polished e-commerce website that felt playful yet professional. The goal was to build a visual identity and online experience that would support large product collections, seasonal releases, and a growing audience of dedicated fans.
Scope of Work
Brand Identity Design
Logo Design and Supporting Marks
Color Palette and Typography System
Ecommerce Website Strategy
Website Design and Development
Product Organization and Category Structure
Mobile Optimization
Visual Direction
The Challenge
Ever After Design Inc had a loyal customer base but no unified brand identity and no website that could scale with their growing product offerings. The existing online presence lacked structure, clarity, and recognizable branding. The brand needed a look that felt magical but still clean and elevated. The website also had to support clear browsing, product filtering, and a seamless shopping experience.
our solutionI developed a bright, modern brand identity that balanced whimsy with professionalism. The custom logo and playful supporting marks help the brand stand out while maintaining trust and clarity. A versatile color palette and clean typography system were created to ensure consistency across every product launch and category.
The website layout emphasizes:
a clean navigation system that helps customers browse categories and collections effortlessly
bright, high-quality imagery displayed with intentional spacing
clear product hierarchy and filtering for a simplified shopping experience
strategic calls to action that support sales and product releases
consistent typography and color usage that reinforce brand recognition
The result is a polished and joyful website that blends creativity with structure and makes shopping feel easy and fun.
Outcome
Ever After Design Inc now has a polished identity and a streamlined ecommerce website designed to support growth. The new brand system creates instant recognition and consistency across product launches. The website guides customers through a clean shopping experience and provides a strong foundation for ongoing sales, seasonal drops, and future expansion.
