A Look Back on 2025: Bear Design Company’s Reflection and Goals For The Future
Oh by golly… 2025 has been a year of growth, change and tons of reflection. Hi! If you’re new here, I’m Adriana: the creative brain behind the screen at Bear Design Company 😉 I’m proud to say that Bear Design Company has grown (like… a lot!)
Sooooo… What’s Changed?
Everything. After what felt like 40,000 site revisions on our own site all the way to where Bear Design Company is headquartered, our world is unrecognizable. Here are some key takeaways from this year.
Bear Design Company’s Website Changes
A massive goal of 2025 was to create an online hub for Bear Design Company that reflected the growth and professionalism we provide. You may be thinking, “Are you insinuating that Bear Design Company (a website design company) didn’t have a website before?” The answer… Of course we had a website! But let’s just say it was sub-par from the level it needed to be at.
All this to say that websites aren’t ‘set it and forget it.’ Websites are created to evolve. To update. To grow. In fact, Google looooooves when you update your site. Did you know that search engines can see when you last updated things on your site? If you’re thinking “well shoot, I’m really past due on an update”, I happen to know a pretty great web designer in rural northern Nevada who’d be happy to help 😉
A Focus On Well Rounded Marketing
In full transparency, Bear Design Company has struggled to align with a true target audience. This (for the last several years) has made strategic marketing rather difficult.
In 2025, Bear Design Company aimed to target women entrepreneurs, more specifically those that are moms, which proved to be a bit of a bust. Now, that doesn’t mean I haven’t LOVED working with my fellow mama bears, it just means that mom owned businesses don’t tend to be full time endeavors. Most often, they are side businesses with dreams of growth, but not action supporting the growth.
The lack of time and financial backing for most mom-owned businesses unfortunately narrows the gap of potential clients significantly. That being said, I am still so happy and blessed with the following I’ve gained on Instagram of loving mom-preneurs and even more, the moms that I’ve worked with to grow their businesses.
A Nearly 1000 Mile Move
My family and I packed up our 1300 sqft military house and drove to the tippy top of Eastern Nevada. Bye-bye sunny San Diego and hello to land that stretches for miles and sunsets that leave you breathless.
Truly, Bear Design Company needed the move. San Diego proved to be beyond challenging for small businesses, on top of the massive competition amongst web designers. Moving to Spring Creek, NV, I’ve found my creative spirit re-ignite. I’ve found peace in the every day. I’ve found excitement and new goals for growth.
A Focus On My Own Health As A Mom, Wife, and CEO
Juggling everything I have over the last 4 years has been difficult, to say the least. My physical health after having 3 babies in 3 years, 2 of which I nursed for an entire year, was in a major state of decline. I lacked in nutrition awareness and I definitely wasn’t moving my body enough.
One day, something clicked in my brain and I decided I wanted to start running (don’t worry I can hear all of you saying “but the joints?!?”). Truthfully, running has always been the best way for me to clear my head and get my racing thoughts to slow down. I found that the added cardio, no matter how slow I ran, drastically increased my mood, helped me sleep better, supported the want for proper nutrition, and massively increased my cardiovascular health.
Living in Northern Nevada’s cold winter has been… an adjustment. I can’t say that the adjustment has been simple running on rainy back country roads, but it is something I plan to continue with (even if that means I switch to a treadmill indoors during the winter). With my kiddos getting older and (thank goodness) my two boys cystic fibrosis being manageable, I’ve found a much better balance of self-care, work, family time, taking care of the household, and all the other random projects I love to give myself.
I’m so thankful for my husband, Spencer, who has done nothing but support me through the ups, downs, ideas, crazy and messy. Without him, Bear Design Company wouldn’t be on the trajectory it is. You never know… maybe one day he’ll just join forces with me HA!
The Commitment to Creating the Template Shop
There’s been potentially a million times I’ve talked about creating a template shop. Towards the end of the year as client projects were wrapping up, it dawned on me that I wanted to offer more solutions for the smaller businesses and that I needed to put my words into action. I’m proud to say that we have officially launched the template shop. We have one template designed for photographers (The Golden Reverie Template) and have plans for 2 more templates to be added before February.
Templates offer a streamlined solution to businesses who have a limited budget, but need an online presence like… yesterday. I’m excited to say that we will also be offering a Done-For-You solution where clients can choose a template from our shop and we will input their branding and information for them!
My Final Reflection
As I look ahead to what’s next for Bear Design Company, I feel more focused than ever with where this business is going and why it exists. Growth doesn’t always look perfect and flawless. Sometimes it looks like slowing down, making well thought-out choices, and building something that actually supports your life instead of consuming it.
If 2025 taught me anything, it’s that change is necessary. For businesses, for creativity, and for the people behind them. I’m excited to keep building, refining, and pouring my heart into what’s ahead.
