Music Studio Case Study
Rhonda Parish Music Studio
Temecula, CA Based Music School Brand and Website
Brand Identity and Website Design
RPM Studio, also known as Rhonda Parish Music Studio, is a long-established music education program serving the Temecula area. The studio offers voice, piano, guitar, flute, ukulele, percussion, group workshops, and performance opportunities. Before this project, the business lacked a cohesive brand identity and a website that communicated its professionalism and scope. They needed a modern visual system and a redesigned website that would reflect the quality of instruction and support future growth.
Scope of Work
Full Brand Identity System
Logo Design and Custom Mark
Color Palette and Typography
Voice and Messaging Direction
Web Strategy and Information Architecture
Website Design and Development
Instructor Page Layouts
Workshops, Lessons, and Recitals Pages
Mobile Optimization
Enrollment Flow
The Challenge
RPM Studio had been operating for years with inconsistent visuals and an outdated website. Parents had difficulty navigating the site, understanding lesson options, and learning about the studio’s teaching approach. The brand lacked the clarity and warmth needed to communicate trust, professionalism, and the studio’s mission of shaping confident musicians. They needed a complete brand transformation with a website that was easy to use, visually cohesive, and built for enrollment.
our solutionI developed a modern and expressive identity system that reflects the heart of music education. The new logo features movement and rhythm, supported by a sophisticated color palette and typography that blend professionalism with creativity. The brand voice was refined to feel warm, encouraging, and confident, aligning with the studio’s focus on student growth.
The website layout emphasizes:
a clear and intuitive navigation system for lessons, instructors, and opportunities
updated imagery that feels personal, warm, and studio-centered
refined typography that improves readability and strengthens the brand tone
clear calls to action that support inquiries and trial lesson signups
well-organized program pages that explain the benefits of each instrument or coaching style
The result is a professional and inviting website that helps families feel confident and informed as they explore music education options.
Outcome
RPM Studio now has a cohesive brand identity and a modern website that support the growth of the studio. The redesign strengthens trust, improves usability, and provides a clear path for parents seeking music lessons. The new brand system positions RPM Studio as a confident, professional, and student-centered music education provider.
